Helping People Create Success

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John Hicks Life, Business & Performance Coach

High Performance & Mental Toughness Coach

John Hicks understands the pressures of high performance and overcoming struggles. He brings extensive experience in some of the most mentally and physically demanding high performance environments to his coaching process. He helps clients empower themselves through mental toughness, a winning psychology, and proven strategies that will get you results. He works with athletes, individuals, and business professionals to perform at their highest level. 


John served as a Navy SEAL, Army Special Forces Green Beret, and Delta Force member. He spent 26 years in Special Operations rising from enlisted to commissioned officer, leading teams in combat, and is the recipient of the Bronze Star Medal for Valor. He’s coached and trained Navy SEALs, Special Operations Combat Divers, Special Forces candidates and International Commandos.  John was also a CEO with Big Brother Big Sister an Executive with the United Services Organization, and has co-founded a self-care company, a psychotherapy services business, and an investment property business.

Coaching & Speaking

With keen insight and drawing upon his professional and personal experience, John inspires clients to unveil their innate talents and true capacity for high performance to create the success they desire.  Because everyone has a different path to mental toughness and high performance, John engages clients to discover the purpose, tools and strategies unique to their pursuit of fulfillment and results.  With a lifelong commitment to supporting others success, John inspires clients to accomplish their goals by challenging limiting beliefs, promoting a winning psychology and instilling mental toughness to succeed.


John holds a Master’s Degree in Organizational Leadership from Chapman University, a Bachelor’s degree from Liberty University,  Lean Six Sigma Certification – University of Washington, Strategic Planning Program- Marine Corps University, Leadership Program – JFK Special Warfare Center, and Professional Coaching Program – Coach Training Alliance.


Coaching athletes at all levels and disciplines to get their mind to work for them instead of against them
Training professionals to harness mental toughness and high performance tools to reach aspirational goals
Coaching business professionals to hone leadership skills to accelerating organizational success
Coaching individuals and organizations developing effective strategies to unlock untapped potential

Clients From

John has helped me overcome negative thinking patters and develop the tools to stay focused on my goals with huge success. I could tell he was the right fit immediately and after working with him I know why. Justin – Musician


20% Discount on all coaching services for veterans, active, retired military and first responders.

What Do You Want to Achieve?

No Excuses, Just Results.